How to build a high impact profile on Mortgage Sandbox
I hate to break it to you, but if you’re treating Mortgage Sandbox like Yelp or like LinkedIn, you’re not getting the most out of our platform.
With Mortgage Sandbox, we like to focus on the things that make you unique. We are helping clients find Realtors and Mortgage Brokers using values, interests, and working style. So you should cover those bases. What do you to in your free time? Do you volunteer and are you passionate about a charity or cause? What is you working style?
Our users expect that we have vetted you and that you are a competent industry professional so now you need to show how you’re different from other competent professionals.
A great mug
Gina Best, Mortgage Alliance
A professional but approachable picture is another must-have. Ideally include your life in your photo. If you’re an animal-lover then include a picture of your dog or cat on the wall behind you. If you’ve specialized in a neighbourhood then include a local landmark in the background. Remember your photo will be presented alongside 2 other professionals from your area so you want the photo to say something about you and how you’re different.
What to include (and leave off)
Everyone presented to the customer is a licensed professional, so we encourage you to mention information about your life before real estate. Perhaps the university you attended, or a reference to your previous career. As well, location is important.
Your short bio deserves the most attention. Think about how you can use this space to grab a client’s attention.
With Mortgage Sandbox, we like to focus on the things that make you unique. We are matching you with clients based on values, interests, and working style. So you should cover those bases. What do you to in your free time? Do you volunteer and are you passionate about a charity or cause? What is you working style? Do you specialize in condos or new construction?
The voice
Your profile is a chance to add some personality to your story, so don’t make the mistake of copying your resume.
The best profiles are usually written in first person (“I’m a mortgage whiz and avid runner…”), but other styles can work too. Highlighting a specialization (“If you’re looking for a fixer-upper, I keep a database of homes that are good value and just need some TLC.”) can help engage potential clients.
Take a minute to think about the characteristics of the clients you’ve enjoyed working with in the past and think of them as your audience. Tailor your voice accordingly and try not to be too formulaic.
Kill the buzzwords and jargon
Common buzzwords are ‘results’, ‘top-producer’, ‘specialized’, ‘leadership’, ‘focused’, ‘strategic’, ‘experienced’, ‘passionate’, ‘expert’, ‘trustworthy’, ‘creative’, ‘innovative’ and ‘certified’.
We’re not saying you can’t describe yourself as these things – or that they don’t matter. However, using these words alone won’t convince people that you have these qualities and they will turn a lot of people off. You need to demonstrate who you are in words, show potential clients what you’re about.
Examples
Here are some sample introductory short-bios that are less than 150 characters.
We wish you success
Our matching algorithm means the people seeing your profile are predisposed to have things in common with you and work well with you. You may become good friends after doing business together. This is the Mortgage Sandbox difference. We believe that the real estate business is personal. Buying and selling a home requires preparation, developing a strategy, and ongoing advice you can trust. A misstep, or oversight could cost a client thousands of dollars and that’s why a values based business relationship is better.
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